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Great TV Spots: The Engagement of Ethos, Pathos, Sexos, Ridiculos, and More…
The use of persuasion, emotion, and logic are just as relevant now as they were in your 9th-grade speech class. The Greeks, and Aristotle in particular, identified ethos, pathos, and logos as key...
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Adforum’s Top 5 Commercials for This Week
Check out Adforum’s top five commercials for this week. We had a hard time choosing this week’s fave. At the end of the day, we went with Toyota’s “People Person.” The art direction is absolutely...
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New Toyota Yaris Ads Bring Me Back to a Time When No Features were Implied
Toyota, with the assistance of comedian Michael Showalter, released a new campaign recently detailing the simple and affordable Yaris car. The straightforward, yet hilarious ads are meant to show with...
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